SEO Basics : Throw away SEO Neophobia

Mar 16, 2021 Digital Marketing

Hi friends,

Here, I welcome you to the blog. This blog will surely feed you about what you need to know about “SEO”


To begin with,

What is SEO?

SEO is Search Engine Optimization.

SEO is a technique or Strategy that drives inbound traffic towards your blog or site. Before start learning SEO, let’s have a look at the summary of “Search Engine”.

What is Search Engine

A search engine is a warehouse or Library where all the web pages or Websites reference available.

We all know Google Search Engine. Similarly, there are other search engines like Amazon, Bing, Yahoo, Ask, DuckDuckGo, Zomato, and So on.

In this case,  we will take an example as Google Search Engine.

if you are searching the term “SEO basics” in Google Search Engine.

Once you click “Google Search” or press the “Enter Key”, As a result, you can see a lot of snippets loading on the google page.

if You look into the snippets, you may found snippets together with “Ad” snippets at the Top.

Now, we will see, How the snippets Loaded.

How does Search Engine Works?

As we all know, the  Search Engine library or warehouse contains web pages and site references. The intelligence or algorithm residing in the search engine starts scanning all the web pages and sites in the warehouse. According to the Ranking factors involved in the Intelligence or algorithm, the snippets will be loaded in the SERPs ( Search Engine Result Pages) according to the web page scored.

As a result, The top-scored web page will be loaded on top of SERP.

Here, I like to share a few ranking factors for you to enhance your websites or pages.

The ranking factors such as Page response, Site security Shield, Backlinks available on the site, Content Quality, Relevant information Availability, and so on.

Now, we will see in the summary on ranking factors

What are the Ranking Factors of Search Engine?

As per the Google search engine ranking factors, the ranking factors are broadly classified as technical, on-page, and off-page factors.

site speed

In the first place, As we all expect, The search engine always gives importance to a better user experience of the site. Always, the first impression is the best impression. so user experience relies on the fastness of the site response. So search engine gives more importance to Site speed or page speed.

To audit your site, you can use GTMetrix. GTmetrix is a free online tool. Here, you can audit your site. GTMetrix gives you information about How fast your web site loading.

As per the technical factors, the site speed is the top among them

site security

Next to site speed, we are going to land on Site security. How secured is your site?. The search engine gives more importance to SSL-enabled sites than normal HTTP sites. How you can classify that site as secured or not?. its very simple. For a secured site, in the address bar, you will notice that the site address starts with “HTTPS”.

Now we will see why site security gaining more importance?. The site security protects the user data from Black hats. Possibly, The black hats try to steal the user credentials whenever the user visiting unsecured sites. To avoid this situation, Nowadays, the sites are enabled with SSL. As a result, the SSL embedded sites protect the user data from the Black hats.

Security Shield

Similarly, a Security shield offers another layer of protection to your sites. Nowadays, WordPress plugins such as shield security, defender security, Brute Guard provide shield security.

Site Availablity on Mobile

As we mentioned earlier, the Search engine gives more importance to the User experience. As per the datareportal data, 5.22 billion mobile users all around the world. Among them, the majority of the people using Smart Phones. so search engine algorithm considers user experience on mobile as one of the major factors. In summary, we can say the mobile usability of the site is also one of the major factors considered for the site ranking.


Next, we will dive into another interesting ranking factorAs per the google search engine algorithm, there are 40+ backlink factors are considered for ranking the website. the Backlinks factors tightly coupled with the ranking factors. Backlink factors such as internal links, links from Older sites, Natural links are few among them.

Backlinks factors are considered as part of off-page ranking factors.

Title and Meta Description :

As per the On-Page ranking Factors, the  Title, and the Meta description of the page or site also has their own importance.

There are some other on-page ranking factors such as sentence length, readability, images, and video contents, subheadings, and so on.

Why SEO is important?

The importance of SEO can be classified into two ways.

Business Importance

In the First Place, we can consider Business Importance. As we are in the digital world, search engines have their importance. For example, Nowadays, a person searching for an item, his / her first preference is Browser on the client-side. Similarly, websites and web pages from Business entrepreneurs on the server-side.  The search Engines acting as a bridge between the server and the Client. As the Client ( user) requested the High-Quality search engine with keywords, The search engine collects the requested information from the server that contains all the web pages and posted to the browser.

As websites are hosted by business entrepreneurs,  the search engines bring those sites to the user based on the ranking factor. To meet the ranking factors, Websites should be enabled with proper SEO techniques.

in Summary, SEO techniques drive more traffic towards quality business. As a result, the user gains the top-quality service /product load at the top of the SERP.

Top SEO Companies in India,

Here, we will the market value of the SEO Companies. Let us see, how much they charging for doing SEO for your content marketing.

  1. WebEx is one of the top SEO Companies in India. WebFX charges about 100 to 149 $ per Hour. As listed, WebFX stays at Top positions.
  2. Next is SEOValley Solution Private Limited. For doing SEO and Digital Marketing, they charging around 25$ per Hour.
  3. Similarly, Ulpers, SEOTONIC web solutions private Ltd, Page Traffic Inc are the other top SEO Companies in India charging around 25$ per hour.

Souces: Good Firms

Career Importance :

As the Industrial world moving towards Digital Transformation, there is a scarcity of SEO engineers. Due to low traffic, the high-quality products facing a low number of leads. As traffic is directly proportional to the number of leads, Entrepreneurs concentrating on driving the traffic. As a result, there is an increase in demand for SEO engineers who can drive traffic towards the website.

for example, if you explore top career trends, SEO is one of them. SEO is a value-added skill set for content marketers.

What is SEO in Digital Marketing?

Nowadays, SEO techniques are also considered as part of Integrated Digital Marketing. The below simple image explains the importance of SEO in Digital Marketing.

Courtesy: the image is part of the Digital Deepak Internship program. 

What is Content Marketing?

Always Image speaks better than words. As you start a blog or website. Content comes as comes the first requirement. Once created Quality content, the content will be marketed through content Marketing. Content marketing is the core or heart of the Integrated Digital Marketing.

Paid Advertising

Next, we will see paid Advertising. Paid advertising is like advertising your content like Google ads, Facebook Ads which spreads your content.  Paid advertising results in high visibility of your content in the internet world.

Email Marketing

Usually, Email Marketing helps to build trust among the cold leads. thereby you can possibly convert cold leads into Hot leads.


As we discussed, SEO helps to drive traffic towards your content. SEO-enabled Content receives more traffic than the others. The content must have ranking factors such as proper keywords, quality content, relevant information. Thereby, you can increase the ranks of the web page or Blog.

Social Media

you can also share spread your content on social media such as Twitter, share Chat, Quora, WhatsApp to drive traffic towards your content.

Sell & Convert

Finally, sell & Convert techniques lead to a transaction. At this stage, your hot leads get converted into Customers.

Why SEO unique among the other techniques

Among all these techniques such as email marketing, Paid Advertising, Social media, you may need to spend money and energy according to your capability.

But, SEO drives organic traffic towards your content without any expense. Thereby,  Content makers with SEO feature earning more than normal content makers. A one-time effort that drives huge organic traffic towards your content. that’s why SEO is considered a unique technique among all the other techniques

To understand about Integrated digital marketing, You can visit our shop. Here You can find our short ebook “How to stay popular in the world of Marketing”. The Book explains the relation between SEO and Digital Marketing in a crispy way.


Basic Tips on SEO

Here, I listed few basic tips on SEO

As a part of the On-page SEO ranking factor that bloggers can

  1. Ensure your blog content or web pages contains more than 300 words. as you aware, the standard blog content must have more than 1000 words.
  2. Usually, search engines give more importance to blogs with low passive voice sentences. so, try to reduce or limit your usage of passive voices in your blog
  3. Generally, users like to read small passages than large paragraphs. So try to follow “Split and Rule” principles.
  4. usually, keeping headings and sub-headings gives a better reading experience.
  5. similarly, while framing a sentence, avoid long sentences.
  6. Try to use, transition words such as similarly, usually, Next, in Summary, in comparison, such as, by the way, and so on.
  7. Try to provide keep “internal Links”  inside your blogs or web pages. Thereby, you can increase your SEO Ranking.
  8. generally, The Quality of the content can be improved by repetitive exercise. Start practices yourself to post the blogs thereby you can increase your content quality.
  9. Maintain your title length between 45 to 60 Characters. The title of the page going to attracts traffics to your content.
  10. usually, the preferred length of meta description is around 140 to 160 characters. so try to maintain the preferred length.
  11. Usually, the expert bloggers use to keep media files such as images, videos in their blogs or Content. The contents with media files usually increase the ranking factors of their website or blog.
  12. Finally, ensure your site is enabled with SSL (Secured socket Layer) security.


in summary, optimizing your web page or blog based on the SEO ranking factors will improve your ranking in the SERPs.

Bonus Link:

As you scroll down to the end, I can share with you a bonus link.  Here, You can find a top 12 strategies to drive organic traffic towards your store.

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